November 13, 2008 by esarsea
Sometimes I think I’m just a touch off. I catch myself wondering about things which (I suspect) most people do not. Things that really don’t matter. Things that don’t warrant the time and energy I spend thinking about them. The “Open Sign” is one such example of my seemingly dysfunctional thought processes.
It seems that the more I look around, the more stores I see who have adopted this color scheme and style of open sign. It’s as if it has become the universal standard for some unknown reason. Be it a convenience store, a restaurant, a florist or a barber shop, everyone seems to be using this red and blue neon open sign. On occasion I do see rectangular signs (featuring the obligatory red letters and blue border) but for the most part they are of the modified oval style pictured above.
When did this happen? What significance do the colors have? What marketing research and/or psychological factors contributed to this design? Why is everyone using this sign? Why don’t I know this? Why is no one else asking these questions?
See, I told you I’m an oddball.
Just today on the way home from work I passed a tavern that had several neon beer signs in the window (in addition to yet another one of these open signs). I actually did a double-take when I saw a Miller Beer sign that featured red block letters and a blue oval surrounding it. It was as if they had fashioned this neon beer sign after the red-and-blue open sign.
That’s all for now. I’d explore this further with you, but right now I need to go make sure all the doors are locked…again.