Jack In The Box: From Swingers to Stoners


July 10, 2009 by esarsea

jumbo jack

It seems that Jack In The Box has moved from swingers to stoners to market their burgers. The former ad campaign was in poor taste in my opinion. In fact it gave me the creeps every time I watched it:

Now Jack In The Box is using a stoned kid to market their product:

One small problem…not only is this kid BAKED, he’s behind the wheel of his van, at the drive-through.

The message? “Get stoned and drive to Jack In The Box.”

I just don’t get it…and I’m stunned that M.A.D.D. (or some other similar organization) isn’t in an uproar over this one.



7 thoughts on “Jack In The Box: From Swingers to Stoners

  1. rsr348 says:

    Damn. I’m still on dial-up, so I’ll not try to watch them, but sounds interesting. We don’t have Jack In The Boxes around here, so I never see advertisements for it. It is sad the way so many commercials and television programs have resorted to sexual imagry and promotion of unsocial behavior. We have such double standards in this society.

  2. torqdog says:

    Yeah…… the hot-tub scene is pretty tacky but the Kid, I’m not so sure whether he’s “baked” as much as just plain retarded.

  3. esarsea says:

    The order taker has to ask him if he’s still there over the speaker, he thinks the statue on his dash is talking to him (and he’s talking back to it), he can’t make up his mind what to order, finally decides to order 30 tacos, and he thinks ordering 30 tacos is funny. Sounds pretty high to me!

  4. bill says:

    Hey! Haven’t you ever had those moments where you blank out and the purple dog in the fireplace tells you to kill your neighbor? No? Happens all the time at my house.

    This kind of advertising is another indicator of the dumbing-down of America. The ad agency, and by acceptance, Jack In The Box, think they are appealing to the low-bar, common-denominator of slacker humor.

    Also, don’t forget that this kind of advertising can be very regionalized. Ads for BBQ rib sandwiches and Fried Chicken dishes at McDonald’s in the South that never reach the Rocky Mountains, etc.

    Perhaps Jack In The Box thinks that there are lots of stoners and swingers in the Northwest…Stu.

  5. Stu says:

    I don’t know…spacing out at the menu until the guy has to come over the speaker and ask him if he’s still there, thinking the statue on the dashboard is talking to him, talking back to the statue, can’t make his mind up what to order, then deciding on 30 tacos and laughing about it…seems pretty stoned to me. At least that’s what they tell me being stoned is like ;-)

    • torqdog says:

      Yeah, I didn’t even stop to think about the 30 tacos/marijuana munchies syndrome. I can’t even begin to imagine how efd up you’d feel after eating 30 of those greasy, slimy tacos. Blahhhh!

  6. Da Goddess says:

    Are you just getting these commercials up there? I think those hit our market a year or two ago. We’ve moved on to the mini sirloin burgers and chicken sandwiches…and Mr. X.

    I thought the stoned out of his gourd kid ad was funny if you dwell in that culture. However, as far as being a responsible ad, it’s not. I try not to read too much into commercials anymore though. It’s the sort of thing that can eat up more time than is healthy for anyone.

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